Ethnic skin often appears lightened in advertisements. This isn’t the first time Loreal has come under fire for “white washing.” This ad features a very white looking Beyonce, and Frida Pinto’s skin looks a lot lighter in her Loreal ad, too.
here’s a great read on whiteness & beauty. if you’d like something more in depth, i’d recommend reading this publication from an academic journal. other examples of white washing:
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Ewewewewewewewwwwwww. The fact people would mess with someone’s actual skin tone to that degree is…urgh, not just...
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